About

The rewards of a life well lived

Educated, sophisticated and independent people, who travel around the world, are constantly on the look-out for experiences that reflect their own quality aspirations and expectations. Experiences which are rare, experiences which are rewarding and fulfilling. People who demand the best need to know how to find it.

That's what Exotiq is here to do. We focus on showcasing the very best a destination has to offer.

Launching in Thailand, our media provides high-end travelers with access to the best activities, events, vendors, special promotions and information available.

Whether in print or online Exotiq presents quality content and photography designed to inform, educate and inspire, and never compromise. Our editors, writers and photographers see it as a point of pride to tell it like they see it.

Exotiq is available in both digital and traditional formats in order to best suit the tastes of the individual traveler. Digital for those that love the ease and efficiency of instant online gratification, and ink on paper for those that yearn for the touch, feel and smell of a well-crafted and beautifully presented publication.

The print edition of Exotiq is issued quarterly in a high-quality coffee-table style format. It's unusual square shape provides a broad canvass which amplifies the eye-catching photo-lead content. You'll only find Exotiq inside the suites, villas and bedrooms of Thailand's top 5 star hotels and private lodging establishments. It is also available worldwide on subscription.

Online, exotiq.com expands on the print magazine's content with an emphasis on current events and activities. Browsers can search down to a very local level to discover what's going on in each location. Weekly newsletters keep subscribers up to date with what's happening, now and in the future, allowing travelers to plan ahead and make the most of their valuable vacation time. 

Our company

We are Thailand’s leading luxury hotel guest media company

Originally founded in 2006, Exotiq has been publishing high quality magazines in Thailand and Indonesia for over 10 years, with a focus to provide guests staying in the most prestigious hotels and private villas with superior, coffee table style magazine to enjoy as they relax in their rooms and lounges, whilst on holiday or on business.

In 2018 Exotiq merged with Williams Media, who have had 10 years' experience in digital publishing.

We work with over 175 of the most prestigious boutique and five-star hotels in Thailand and through this reach more than two million discerning readers each year. We have created an extremely targeted opportunity for advertisers to connect with a highly receptive and affluent audience of international and domestic travelers through our placement of in-room magazines, mobile devices, and other digital media.

The Exotiq magazine covers Thailand

We work with Thailand’s most prestigious hotels.

Headquartered in Thailand’s resort island of Phuket, we are distributed right across the country in high-end hotels. Our destinations include Bangkok, Chiang Mai, Koh Samui, Krabi and Hua Hin.

Audience

When successful people travel they stay in the best hotels. They are at their most receptive when they are relaxing in their bedroom, suite or villa; that’s when they will pick up Exotiq and engage with our quality content.

97% of guests will read the magazines they find in their bedrooms for an average of 30 minutes per stay; they will pick up the magazine several times during their stay and quite often take it with them to the spa and pool areas. 25% of our readers take Exotiq with them to read on their flight home.

95% of our readers use Exotiq as a source of local information for them to make dining, retail and activity choices.

66% of our readers get ideas for their next trip while staying in our partner hotels.

In Thailand’s main resort destinations, almost all of our readers are tourists, and they will occupy their hotel bedrooms for an average of 4.5 nights.

In Bangkok, 60% of our readers are tourists, and 40% are business people visiting the capital, who will stay for an average of 2.5 nights.

Meet the Team

Alana Morgan - Managing Editor

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Residing in Chiang Mai, Alana has established herself as an accomplished travel writer and editor. Originally from Seattle, Alana has made contributions to such heavyweights as Lonely Planet  and Secret Retreats. Her intimate knowledge of Thailand allows her to write first-hand on destinations across the country.

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Chutima (Pui) Incharoen - Marketing Communications Director

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With a degree in Mass Communications from Chiang Mai University, Pui has worked between 1998 and 2004 with Artasia Press Co., Ltd. the publisher of the Phuket Magazine, Fah Thai: the in-flight magazine for Bangkok Airways, and Asia-Pacific Tropical Homes. In 2007, she joined Exotiq and published the first Exotiq Thailand Magazine the following year. Pui is in charge of Marketing Communications, with a focus on Public Relations and Social Media.

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Angus MacLachlan - Managing Director

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Angus has had a 30-year career in the international hotel business, where he held senior regional marketing positions with Starwood and InterContinental Hotels. In 2002, he started the Exotiq Group in Bali with Dominique Gallmann, which then expanded to Thailand in 2006. Angus has a strong track record in marketing and strategic development.

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Dominique Gallmann - Director

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Dominique worked for the International Labour Organization, The World Bank, and the German Development Corporation in Asia for many years. In 2002, he teamed up with Angus MacLachlan in Bali to start the Exotiq Group. Dominique holds a degree in Social Anthropology and has a passion for Southeast Asia and its extraordinary cultures.

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Mark Maxwell - Creative Director

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Mark is the creative inspiration behind Exotiq. He has been involved in designing and producing our magazines since the very beginning in 2003. He holds a Master of Fine Arts degree in Visual Communications from the University of Massachusetts. Previously Mark was the Creative Services Director for leading Singapore agency Batey Ads, where he worked with clients including Singapore Airlines and the iconic Raffles Hotel.

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